A solid multiplier for a film that opens wide is around 3. A fascinating, whimsical whirlwind of a ride, the greatest movie ever sold nevertheless does serious business. The greatest movie ever sold plays smartly to spurlocks strengths, and the result is a breezy, albeit not particularly enlightening documentary. In this movie, morgan spurlock studies the world of marketing by attempting to sell brands a chance to be apart of the film. The greatest movie ever sold, is the best and most depressing thing playing at. See actions taken by the people who manage and post content. The most memorable scene from the documentary the greatest movie ever sold for was morgan spurlocks meetings with the pom wonderful company.
Altoona becomes pom wonderful for a price the new york. The greatest movie ever sold a documentary about branding, advertising and product placement that is financed and made possible by brands, advertising and product placement. The greatest movie ever sold is a 2011 documentary film about product placement, marketing and advertising which was reportedly itself financed through product placement. The premise of the greatest movie ever sold is a limp one. Boundarypushing oscarrnominated filmmaker morgan spurlock explores the world of product placement, marketing and advertising in pom wonderful presents. Feb 24, 2016 thrs top 100 movie quotes according to hollywood insiders.
But as the popularity of film and television grew, the power of the advertisers diminished. Thrs top 100 movie quotes according to hollywood insiders. Mar 29, 2011 the greatest movie ever sold s attack on the ubiquity of product placement could be seen as a win for the advertising industry tue 29 mar 2011 09. A documentary about branding, advertising and product. Apr 21, 2011 morgan spurlocks new documentary, the greatest movie ever sold, finances itself by its own bootstraps. May 03, 2011 so the movie will be called the greatest movie ever sold.
The money went to the citys police department budget. It lifts the curtain off of the mystery that is product placement and partnerships and encourages viewers to question the system. The movie gives you an in depth look inside the business of advertising by showing the steps and decisions involved. Spurlock, trying to finance his movie, decides to try to make the documentary iron man 2 by having corporate sponsors pop up. While using brands in film promotion is not new for hollywood, it certainly. Brand selection for this movie is ultimately the most important aspect of this film because in the end, the sponsors paid for this movie. With humor and insight, the greatest movie ever sold takes you on a journey around the world from pennsylvania to hollywood to unmask the marketing process which ultimately informs our everyday. The key steps such as brand selection for the movie, product placement, and other related topics help to thoroughly understand what morgan spurlock had to achieve in order to make the greatest movie ever sold. Morgan spurlock, filmmaker and, thanks to the greatest movie ever sold, a corporate brand huckster. The greatest movie ever sold, a film that was fully financed through product placement from various brands, all of which are integrated transparently into the film. Morgan spurlock, creator of super size me, introduced his documentary on product placement and other forms of marketing last friday.
Greatest movie ever sold essay sample in this movie, morgan spurlock studies the world of marketing by attempting to sell brands a chance to be apart of the film. He takes viewers from pitch meeting to branding sessions to strategy conferences in his attempt to sign. The greatest movie ever sold 2011 plot summary imdb. In addition to sheetz and pom wonderful, other brands that paid to be sponsors of the documentary include ban deodorant, jetblue airways, hyatt hotels and merrell shoes. Apr 20, 2011 the premise of the greatest movie ever sold is a limp one. The greatest movie ever sold was shown at the sundance film festival in january 2011.
For someone who calls himself a film director, morgan spurlock spends a lot of time in front of the camera. Is morgan spurlock buying into film branding or superselling. The greatest movie ever sold mocks product placement. Spurlock wanders through a city landscape that feels strangely.
The greatest movie ever solds attack on the ubiquity of product placement could be seen as a win for the advertising industry tue 29 mar 2011 09. The greatest movie ever sold, documentary filmmaker morgan spurlock of super size me fame examines how pervasive product placement truly is by making a movie funded entirely by corporate sponsors. Morgan spurlock seeks corporate sponsorship for a film about advertising and product placement. Morgan spurlocks the greatest movie ever sold might be. More than a movie about making a movie, pom wonderful presents the greatest movie ever sold is also an absorbing look at how advertisements affect our culture. The greatest movie ever sold media is everywhere, it became a part of our life. Today we see ads in print publications, tv commercials, emails, on different products. Mar 05, 20 the key steps such as brand selection for the movie, product placement, and other related topics help to thoroughly understand what morgan spurlock had to achieve in order to make the greatest movie ever sold. A documentary about branding, advertising and product placement that is financed and made possible by brands, advertising and product placement. Apr 22, 2011 the wonderfully refreshing thing about the greatest movie ever sold is that somehow in this twisted mess that spurlock creates where the roles of impartial observer, active participant, and total sellout become wholly amalgamated a lot of the aforementioned objections to documentary filming ironically become null and void. After a flood of rejections, he takes a series of meetings with companies willing to align their brand with hisand make no mistake, spurlock is as much a brand as donald trump or.
Media in the recent age is an inevitable element for successful marketing. In fact, its official title is pom wonderful presents the greatest movie ever sold, after the pomegranate juice that is, i now know, 100 percent pomegranate juice unlike minute maids, which is mostly apple and grape. In the greatest movie ever sold, morgan spurlock super size me renders the process transparent as he documents his attempts to get madison avenue to fund his film. The greatest movie ever sold by skyler tyce on prezi. So the idea is, beyond just showing that brands are a part of your life, but actually get them to finance the film.
The greatest movie ever sold documentary is hilarious. The greatest movie ever sold movie trailers itunes. Feb 25, 2015 with humor and insight, the greatest movie ever sold takes you on a journey around the world from pennsylvania to hollywood to unmask the marketing process which ultimately informs our everyday. Intrepid filmmaker morgan spurlock directs this bitingly ironic documentary, which scrutinizes the pervasive marketing, advertising and product placement practices that. Morgan spurlock examines the world of advertising by making a film financed entirely by product placement. Morgan seemed more and more stressed about finding a company that was willing to invest their time and capital one million dollars to be the films primary sponsor. May 30, 2011 morgan spurlock, creator of super size me, introduced his documentary on product placement and other forms of marketing last friday. So what happens in the greatest movie ever sold is that everything from top to bottom, from start to finish, is branded from beginning. Spurlock is making a movie about the prevalence of advertising and product placement, so he. Morgan spurlock has become a well known figure in both the social world and the movie industry. The best movies tend to be both entertaining and leave you with food for thought, so spurlocks latest looks to be on the right track in that. Eligible movies are ranked based on their adjusted scores.
Morgan spurlocks the greatest movie ever sold might be the. Tang 1 yuchen tang mktg 301w the greatest movie ever sold 1. In fact, its official title is pom wonderful presents the greatest movie ever sold, after the pomegranate juice that is, i now know, 100 percent pomegranate juice unlike minute maids. The greatest movie ever sold official trailer in hd. The greatest movie ever sold, as the maker of the pomegranate juice drink bought the naming rights. Disneys alan horn likes, ill have what shes having, from when harry met. He goes on a wild goose chase to find the company that meets his needs as far as what he expects out of the movie. It is a movie about making a movie paid for by product placements. The premise behind the production is that the documentary itself would be entirely paid for by sponsors, thus being a form of metafilm. Early buzz for spurlocks greatest movie ever sold has been quite positive, and the actual pic shouldnt be as difficult to understand while watching it versus analyzing its multiple layers of meaning.
The greatest movie ever sold in the documentary the greatest movie ever sold, sprurlocks on a mission to find a big marketing company to sponsor his movie. Jul 28, 2011 the greatest movie ever sold mocks product placement. The movie the greatest movie ever sold by morgan spurlock is a satire documentary presenting brand selection, product placement, marketing, and ad. Apr 14, 2011 the greatest movie ever sold will be released on april 22 by sony pictures classics. Jan 22, 2018 a solid multiplier for a film that opens wide is around 3. The idea was to direct a documentary titled the greatest movie ever sold that would explore the growing world of product placement in television shows and movies.
The greatest movie ever sold offers a humorous look at the ways in which advertisers resort to ever more subtle tricks and gimmicks in movies. Join the campaign for a commercialfree childhood and help put an end to childtargeted marketing. Mar 15, 2011 that the greatest movie ever sold is about corporate product placement in films is an example of what might be recognised as a classic spurlock twist. The greatest movie ever sold is a 2011 documentary film about product placement, marketing and advertising directed by morgan spurlock. The greatest movie ever sold 2011 primary poster pom wonderful presents. Selling morgan spurlocks greatest movie ever sold the. Facebook is showing information to help you better understand the purpose of a page. Learn vocabulary, terms, and more with flashcards, games, and other study tools. The city of altoona, pennsylvania was paid to change its name to pom wonderful presents. We are exposed to thousands of ad messages every day and its hard to imagine how it would feel to live without them constantly surrounding us.
The wonderfully refreshing thing about the greatest movie ever sold is that somehow in this twisted mess that spurlock creates where the roles of impartial observer, active participant, and total sellout become wholly amalgamated a lot of the aforementioned objections to documentary filming ironically become null and void. The brands backing the greatest movie ever sold have purchased this enthusiastic effort, the bigger sponsors via publicity incentives built into their agreements. The greatest movie ever sold will be released on april 22 by sony pictures classics. Morgan spurlock makes documentary film and tv that is personal, political and, above all, deeply empathetic. Morgan spurlock tries to stay pure by selling out by jordan zakarin a white male, 2554 years old, middle class and clean shaven, stands at a sheetz gas pump, eating a fresh sheetz sandwich and filling his car with reliable sheetz fuel. In fact, the films greatest shock comes in a brief excursion to sao paulo, brazil, a city that has banned all outdoor advertising. Is morgan spurlock buying into film branding or super. The connection to the movie and the city is from a local convenience store chain sheetz from altoona appears in the movie as one. The movie the greatest movie ever sold by morgan spurlock is a satire documentary presenting brand selection, product placement, marketing, and advertisement. Essay greatest movie ever sold 1167 words bartleby. The boxoffice success of the greatest showman the atlantic. Peter travers says that morgan spurlocks new documentary, pom wonderful presents. The greatest movie ever sold is directed by morgan spurlock, written by spurlock and jeremy chilnick, and produced by spurlock, chilnick and abbie. So the movie will be called the greatest movie ever sold.
Everybody has a favorite movie line, even movie moguls. That the greatest movie ever sold is about corporate product placement in films is an example of what might be recognised as a classic spurlock twist. Morgan spurlocks new documentary, the greatest movie ever sold, finances itself by its own bootstraps. The greatest movie ever sold trailer will mess with your. The greatest movie ever sold demonstrates several techniques of promotion, they are. The main gimmick being mocked in this documentary by morgan spurlock is product placement, where movies or tv shows use or mention a famous product or brand name. While using brands in film promotion is not new for.